In today's globally connected environment, students have more access to communication tools, channels and resources than ever before in human history. They are able to connect and interact with others and, seek, find and share information easily. Yet, while they enjoy communicating using digital technology, they still need to be equipped with the skills to be discriminating and empowered users of it. They need to understand what it means to be a responsible and ethical communicator and the range of ways, the myriad of tools, resources and channels through which they might communicate with diverse audiences.
What does deep Communication look like?
Coherent communication using a range of communication modes
This is evident when learners are able to clearly articulate how and why they make smart choices about communication modes and tools to get their message across. They are highly skilled in communicating in a coherent and connected way.
When learners are highly skilled at identifying what excites, motivates, or worries a particular audience, they can make the audience care about the message. They are able to use their knowledge and intuition to work out when and how to challenge the audience to think beyond the status quo. Learners employ a range of strategies to create memorable messages that will ‘stick’ in the minds of the audience and change the way they think and/or act.
Substantive, multi-modal communication
Learners understand the communication task as a synthesis and weaving of interconnected ideas into a coherent and integrated whole. They know what the big idea is and the best way to convey it, utilising the right mix of tools and ways of communicating. They skilfully blend a mix of surprise, intrigue, fact, humour, and practical elements to connect with, hook, and retain the audience's attention, and deliver a clear and compelling call to action.
Reflection on and use of the process of learning to further develop and improve communication
Learners are highly skilled and reflective communicators who proactively monitor the effectiveness of communication and reflect on it carefully from multiple perspectives. They find powerful ways to maximise the effectiveness of their communication, especially in diverse and multidisciplinary teams. Working in teams, learners are skilled and intuitive in finding a synergistic way of working together that helps ideas flow and minimises communication‐related disruptions.
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George Lucas: Teaching Communication
Leveraging digital: exploiting the potential of the digital tools and resources available
Learners are able to use digital elements ubiquitously throughout the task in powerful ways to deepen the efficiency, reach, quality and value of communication throughout the learning process, both within the team and with other audiences. Learners can articulate in detail how each digital element has enhanced communication in ways that increase the likelihood that the audience would take action and apply the team's learnings, and be able to apply that understanding to new and different contexts.